• O’reilly’s Annual Event Press Release

    Rebuilding Generations Feb. 6, 2017 REBUILDING GENERATIONS REPRESENTS OPTIMA BATTERIES AT O’REILLY ANNUAL EVENT St. Louis, Missouri – Rebuilding Generations has hit the road, headed to St. Louis, Missouri to represent OPTIMA BATTERIES at the annual corporate O’Reilly Auto Parts Manager Training Team O’Reilly Night on February 10. Mentor members of Rebuilding Generations Kevin […]

  • Meet the man behind Rebuilding Generations

    It wasn’t long ago that Rebuilding Generations was only an idea. In 2013, Kevin Keep was looking for a way to unite younger and older generations to work together side-by-side hand-in-hand to accomplish a task. Classic cars, he thought, would be a perfect way to bridge the age gap, because the older generation remembers them […]

  • “SARGE” SEMA Reveal

    Rebuilding Generations will be revealing their Centerforce Clutches 1965 Fastback Mustang GT (“SARGE”) in the OPTIMA Batteries Alley on Tuesday, November 1 at 11:45 a.m SARGE is a great representation of what Rebuilding Generations is about — bridging the gap between the young and the “old.” Old car, new technology.  It has been completely taken […]